What is your strategy for reaching the 70 percent of owners who self-manage and won’t hire a professional property manager?
Are you leveraging the relationships you have with your current clients?
These are the questions Scott Brady, owner of Progressive Property Management, discusses with Alex on this week’s podcast.
Targeting Your Property Management Market
If you want to reach self-managing landlords, you need to give them a reason NOT to think you are:
* Untrustworthy
* Overpriced
* A generally unpleasant person
Be transparent. Surprise them with customer service. Offer value.
Scott and Alex discuss the current reputation that property managers are fighting, and how we can shift that individually and collectively.
Controlling the Customer Experience
Why send y… Continue Reading Taking Owners from Fear to Trust: Controlling the Whole Customer Experience
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