Taking Owners from Fear to Trust: Controlling the Whole Customer Experience

What is your strategy for reaching the 70 percent of owners who self-manage and won’t hire a professional property manager?

Are you leveraging the relationships you have with your current clients?

These are the questions Scott Brady, owner of Progressive Property Management, discusses with Alex on this week’s podcast.

Targeting Your Property Management Market

If you want to reach self-managing landlords, you need to give them a reason NOT to think you are:

* Untrustworthy
* Overpriced
* A generally unpleasant person

Be transparent. Surprise them with customer service. Offer value.

Scott and Alex discuss the current reputation that property managers are fighting, and how we can shift that individually and collectively.

Controlling the Customer Experience

Why send you best customers off to other companies when they need remodeling?

Why refer them to a sales agent when they want to sell a home or buy a new investment?

Be the go-to resource for not only property management but everything pertaining to their real estate investment. When you continue to provide value and increase your services, you bring your clients closer.

There’s a lot more to learn, so check out the whole podcast and write-up here. If you have any questions or you want to see Scott Brady and other experts at PM Grow, contact us at Fourandhalf.
http://fourandhalf.com/contact
http://pmgrowsummit.com

Read more: youtube.com

Tagged : brady, customer, property, scott, self, them, want, your

Posted In : Property Management Videos

This entry was posted on Thursday, February 28th, 2019 at 1:55 am. and is filed under Property Management Videos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.