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Turn Any Sale into Lifelong Loyalty in 100 Days
It’s the end of a year, and before you uncork the champagne and pucker up for your New Year’s kiss, we want you to check out a real treat on The Property Management Show podcast. Alex is joined by Jordan Muela to interview Joey Coleman, who wrote “Never Lose a Customer Again” and also happens to be the keynote speaker for PM Grow Summit 2019.
What Happens After the Sale?
You are probably a lot smarter about sales and marketing than you were two or three years ago. Now, we want you to think about the first 100 days after a sale. Those 100 days will determine whether you keep or lose a customer. You’ll hear Joey talk about what you can do to provide your prospects with an idea of what it will feel like to do business with you.
And why it matters.
Emotions and Empathy Matter in Property Management
You’ve been trained to be tactical instead of emotional.
It’s time to flip that switch. If you really want to gain and keep customers, you have to have a sense of how they feel. You’ll need emotional intelligence, and you’ll need empathy. These are not terms that are often bandied about in the business circles, but you’re serving clients who have a lot of preconceived notions about property management. They are bruised and battered with a history of negative customer experiences, and they’re half-expecting you to add to those scars.
This is a burden for you – and an opportunity.
You don’t want to miss all the brilliance and the new ways of thinking in this podcast. It’s a great way to evaluate what you learned in 2018 and to plan on how you’ll shift and win in 2019.
Check out the podcast and the article here: http://fourandhalf.com/never-lose-a-customer-again
One more thing – have a Happy New Year, and we’ll see you in 2019.
Read more: youtube.com
Tagged : customer, days, empathy, feel, lose, podcast, property, sale, want
Posted In : Property Management Videos
This entry was posted on Friday, December 28th, 2018 at 2:02 am. and is filed under Property Management Videos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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