What Does Fiscally Responsible Growth Look Like? Twelve Markets and 4,000 Properties in 2.5 Years

What Does Fiscally Responsible Growth Look Like? Twelve Markets and 4,000 Properties in 2.5 Years – How Benton Cotter Did It

What would you do with the revenue from 4,000 extra doors in the next two years?

If you’ve been listening to The Property Management Show for any amount of time, you know by now that there are several ways to grow a property management business. On this week’s episode, Alex talks to Benton Cotter of RentVest about yet another way to quickly grow your business.

He calls it fiscally responsible growth, and you’ll want to know what that means.

Low Overhead but Plenty of Breathing Room

Benton’s growth strategy is a little different, and includes some interesting elements such as:

Hiring entrepreneurs instead of Business Development Managers.
Developing his own customer-driven technology.
Embracing AdWords and its proactive, self-nurtured leads.
Using big data to decide on new markets.
Selling ancillary services to tenants as well as owners.

Someone Has Been Paying Attention to Alex’s 3 Core Principles of Success

What does it take to run a successful property management business?

Know your purpose.
Know your numbers.
Promote a culture of experimentation.

Benton Cotter embraces all three of those things, and he believes he’ll get to 10,000 doors in 20 markets by 2020.

You can read the full podcast write-up here: http://fourandhalf.com/what-does-fiscally-responsible-growth-look-like/

Contact us at Fourandhalf with any questions about how you can move in this direction, too: http://fourandhalf.com/contact

Read more: youtube.com

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Posted In : Property Management Videos

This entry was posted on Saturday, October 13th, 2018 at 1:04 am. and is filed under Property Management Videos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.